Latitude operates distinctive homes and hospitality assets in the Costa del Sol, combining hotel-grade standards, local intelligence, curated guest experiences and investment discipline.
Latitude is built by professionals with 30+ years of combined experience across hospitality, real estate investment management and alternative living. Across the team, we have been involved in more than €1bn of hospitality and alternative living transactions — bringing institutional thinking to local hospitality operations.
Hospitality, real estate and investment management experience.
Hospitality and alternative living transactions across the team.
A platform built to understand both the guest experience and the asset value.
Latitude sits between hospitality, real estate and investment — bringing professional standards to homes that were never built to be run like hotels.
We manage selected villas and hospitality assets with professional systems, revenue discipline, guest-facing standards and local execution.
We design stays around food, sport, wellness, culture, nature and local access — experiences that go beyond the property itself.
We support owners, investors and partners with hospitality-led real estate thinking, opportunity assessment and asset positioning.
We identify and structure real estate opportunities where hospitality operations can create long-term value.
Latitude helps owners protect, operate, position and monetise distinctive properties through a hospitality-led operating model. We manage the day-to-day standards, guest experience, pricing, maintenance and reporting — while bringing an investment management perspective to long-term value, repositioning and potential exit strategies.
Owners need confidence that the asset will be protected, the guest profile will be right, and the property will not lose its character.
"You keep the asset. We operate the hospitality — with a clear view of long-term value."
Speak with us about your propertyLatitude works with investors, family offices and capital partners looking at hospitality, villas, boutique accommodation and alternative living opportunities in the Costa del Sol. We combine local market access, operational underwriting and investment management experience to assess where hospitality operations can create value.
The Costa del Sol remains a fragmented, under-institutionalised hospitality market where better operations, positioning and local access can unlock value.
Discuss an investment opportunityWe work with local companies, agencies, brokers, developers, architects and advisors to assess, structure and operate relevant hospitality and living opportunities — with professional execution, clear criteria and a long-term relationship mindset.
Introduce an opportunityEvery property is selected, prepared and operated under a clear hospitality framework — consistency for guests, peace of mind for owners.
Only relevant homes and assets with the potential to deliver a strong hospitality experience.
Properties are reviewed and prepared to meet guest expectations, brand standards and operational needs.
Reliable cleaning, linen, amenities and presentation standards, on every stay.
Local teams and trusted partners to protect the asset and solve issues quickly.
Responsive, warm and professional support before, during and after each stay.
Transparent communication, performance visibility and asset-level thinking.
We do not simply recommend activities. We match each guest with the version of the Costa del Sol that fits their rhythm, purpose and lifestyle.
Active Mediterranean, sport, sea, hiking, golf, cycling, wellness and recovery.
Culture, local knowledge, architecture, old towns, galleries, craft and slow discovery.
Food, nature, calm, rituals, rest, views, silence and the Mediterranean rhythm — curated through trusted local partners.
Family time, friends, private gatherings, long-table dinners, local access and shared memories.
"The property is the base. The experience creates memory, loyalty and long-term value."
More than a summer destination, the Costa del Sol is a year-round Mediterranean base for food, sport, wellness, culture, work, nature and outdoor living. Latitude reads the destination through local intelligence, guest demand and asset value — not postcard clichés.
From market kitchens to the tables worth crossing the coast for, through trusted local partners.
Quiet coves, sailing and the water, beyond the beach club.
Golf, cycling, hiking, tennis and padel across the sierra and shore.
Rest, recovery and treatments, at a Mediterranean pace.
Old towns, galleries, festivals and Andalusian craft.
Sierra trails, natural parks and the light of the interior.
Ease, safety and space for every generation.
Comfort, connectivity and local integration for longer horizons.
Latitude was created by a senior team with complementary backgrounds across hospitality operations, real estate investment management, capital formation and company building.
Across their careers, the team has been involved in the creation, growth and execution of hospitality and living platforms across Europe and Iberia, including projects representing more than 7,000 units and over €1bn in hospitality and alternative living transactions.
The team brings experience working with leading capital partners, structuring real estate opportunities, launching new ventures, raising capital and building operating platforms in hospitality, real estate and investment management.
Our belief is simple: distinctive properties deserve more than management. They need positioning, standards, guest experience, disciplined operations and a clear view of long-term value.
Whether you own a distinctive property, represent an opportunity, invest in hospitality real estate or want to join the team — we would like to hear from you.
Turn your property into a professionally operated hospitality asset.
Speak with us about your propertyAssess hospitality-led real estate opportunities with local operating insight.
Discuss an opportunityIntroduce relevant villas, assets or owners to a serious operating partner.
Introduce an opportunity